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Communication skills are required to:
Inform: For example, announcing the latest assessment guidelines given by CBSE.
Influence: For example, negotiating with a shopkeeper for a discount.

Express feelings: For example, say that you are enthusiastic about your success or an assigned task.

The Communication Process
Communication is the process of transmitting an appropriate message from a sender to a receiver through a
transmission channel in a proper format. The communication process helps in sharing of a common meaning
between the sender and the receiver. Let us study all these elements in detail.

Sender: Can be any person, group or organisation that initiates the process of communication. The
sender’s knowledge, experiences and skills influence the quality of the message.

Ideas/Message: This message can be in
the form of an idea or any information a Feedback Sender
sender wishes to convey.
Encoding: Sending a message in the form
of text, signs, symbols or any other visual
that the receiver has to decode to know Decoding Ideas/Message
its actual meaning. Elements of
Communication Channel: This is the Communication
medium used to deliver a message. So,
now we can send messages through
e-mail, voice mail, social websites, etc. Receiver Encoding
Receiver: Can be any person, group or Communication
organisation that interprets the message Channel
conveyed by a sender. Also a receiver
needs to be smart enough to understand exact meaning of the message sent.
Decoding: The receiver has to extract the meaning from the text, signs or symbols sent by the sender and
find out its actual meaning.
Feedback: It is the process in which the receiver and the sender ensure that they understand each other
correctly.

P erspectives in Communication

Perspectives are ideas, beliefs, or established ways
of thinking that influence our perceptions and
relationships. These perspectives might sometimes
obstruct efficient communication. Others may also
have preconceived assumptions about you, which
might influence how you engage with them. For
example, if you consider a coworker uncooperative,
you may misread their neutral actions as obstructive,
leading to misunderstandings and communication
breakdowns. These biases highlight the significance of
being aware of our opinions and seeking clarity in our
relationships.

Design Thinking and Innovation XI
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