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User
l To effectively communicate data and its purpose to users.
l Ensuring that the presentation of data is user-friendly and accessible to diverse audiences.
l Addressing the needs and expectations of different user groups, including stakeholders, analysts, and the
general public.

Conclusion
l Making conclusions for the data.

l Summarising the main findings and implications derived from the data analysis.
l Providing actionable recommendations based on the conclusions drawn from the data.

Design
l Presenting the information in such a way that it facilitates effective understanding and learning.
l Utilising visual aids such as charts, graphs, and infographics to enhance data comprehension.
l Ensuring that the design is aesthetically pleasing and adheres to principles of good design, such as
balance, contrast, and alignment.
l Making use of interactive elements to engage users and allow them to explore the data in more detail.

Information Mapping and Structuring

This approach presents information in a systematic and understandable manner. This helps in improved ability
to handle difficult information, produce ideas, and plan for success. Let us understand the steps involved in
information mapping and structuring:

Identifying
Identifying resources required for making
informed decision-making.
Information Mapping
is a trademarked
Categorising
Grouping data and information into procedure for writing
and structuring
specific categories.
content. It was
developed by Robert
Interrelating and Sequencing Horn, a researcher at
Providing a comprehensive overview of how various Harvard and Columbia
categories of information relate to one another. Universities, in 1967.
Horn used visual
language and statistics to
Presenting create rich infographics
A graphical representation of information and map murals to tackle
and data for learning and reference. complex challenges.

Understanding the flow of Information Mapping
Information mapping helps readers learn more effectively. Readers scan the information to acquire quick
answers to a few questions before exploring deeper into the topic. The flow of information mapping is as
follows:

Fundamentals of Information Design
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