Page 17 - Design Thinking C11
P. 17
Factors Affecting Perspectives in Communication
Barriers may prevent clear communication and understanding. Some of these barriers are listed as follows:
Factor How the factor can be a barrier
Language can be a barrier to communication, especially when used incorrectly,
Language unfamiliarly, or without information. For example, language can be a barrier to interaction
between Indians who speak Hindi and Spaniards who speak Spanish.
Visual Judging individuals or situations based on their appearance. For example, a man
Perception dressed in old, worn-out clothes is considered poor.
Allowing our previous experience to interfere with our ability to understand and
Past Experience communicate accurately. For example, "This shopkeeper cheated me the last time. I
will no longer shop from him.”
Fixed beliefs like "No one in my class listens to me" can hinder open communication in
Prejudice
class.
Emotions, including lack of interest or trust, can impact communication. For instance,
Feelings
“I'm sad. Don’t feel like talking.”
Noise or disturbances prevent communication. For example, conversing while loud
Environment
music is playing on the street.
Communication can be challenging due to personal feelings, behaviours, and thought
Personal factors
patterns like fear, and poor confidence.
Signs can have diverse meanings in different cultures, such as showing a thumb, which
Cultural factors
may imply ‘good job’ to some, but be offensive to others.
7 Cs of Communication
Communication is a two-way exchange of information, i.e., give and take. Speaking and writing to someone
are examples of giving information. Reading and listening to someone are examples of taking information.
Following the basic principles of professional communication skills will enable effective communication.
Following are the 7Cs of effective communication:
Concise
Clear Keep it to the point. Avoid Concrete
Avoid complex words & filler words like 'basically', Be specific. Use facts & figures
phrases to support your message
'like', etc.
Correct Coherent Complete
Use correct spellings, Use words that make sense. The message should contain
grammar and language Stick to the main topic all the information
Courteous
Be polite and respectful
Communication Skills-III
15

