Page 17 - Design Thinking C11
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Factors Affecting Perspectives in Communication
                 Barriers may prevent clear communication and understanding. Some of these barriers are listed as follows:

                       Factor                                 How the factor can be a barrier

                                    Language  can be a barrier  to  communication,  especially  when  used incorrectly,
                  Language          unfamiliarly, or without information. For example, language can be a barrier to interaction
                                    between Indians who speak Hindi and Spaniards who speak Spanish.

                  Visual            Judging  individuals or  situations based on  their  appearance. For  example, a man
                  Perception        dressed in old, worn-out clothes is considered poor.

                                    Allowing  our  previous  experience  to  interfere  with  our  ability to  understand  and
                  Past Experience   communicate accurately. For example, "This shopkeeper cheated me the last time. I
                                    will no longer shop from him.”

                                    Fixed beliefs like "No one in my class listens to me" can hinder open communication in
                  Prejudice
                                    class.
                                    Emotions, including lack of interest or trust, can impact communication. For instance,
                  Feelings
                                    “I'm sad. Don’t feel like talking.”
                                    Noise or disturbances prevent communication.  For  example, conversing  while loud
                  Environment
                                    music is playing on the street.

                                    Communication can be challenging due to personal feelings, behaviours, and thought
                  Personal factors
                                    patterns like fear, and poor confidence.

                                    Signs can have diverse meanings in different cultures, such as showing a thumb, which
                  Cultural factors
                                    may imply ‘good job’ to some, but be offensive to others.


                 7 Cs of Communication
                 Communication is a two-way exchange of information, i.e., give and take. Speaking and writing to someone
                 are examples of giving information. Reading and listening to someone are examples of taking information.
                 Following  the basic principles of  professional communication  skills will enable effective  communication.
                 Following are the 7Cs of effective communication:

                                                                Concise
                                Clear                    Keep it to the point. Avoid              Concrete
                        Avoid complex words &           filler words like 'basically',   Be specific. Use facts & figures
                               phrases                                                     to support your message
                                                                'like', etc.



                               Correct                          Coherent                          Complete
                         Use correct spellings,         Use words that make sense.       The message should contain
                        grammar and language              Stick to the main topic             all the information




                                                               Courteous
                                                          Be polite and respectful







                                                                                           Communication Skills-III
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