Page 263 - Design Thinking C11

Viva Voce Questions

1. What is layout design in publication design?
Ans. It is the arrangement of text and images on a page to communicate a message.

2. Name any two elements used in layout design.
Ans. Text and image.
3. What is visual hierarchy and why is it important?
Ans. It organises content by importance and guides the viewer’s attention.
4. Define feedback in the communication process.
Ans. Feedback is the response sent back to the sender after receiving the message.

5. Which type of grid uses equal-sized shapes arranged in order?
Ans. Modular grid.
6. What is a moving image?
Ans. It is a series of images played in fast succession to create the illusion of motion.

7. What is the purpose of a wide shot?
Ans. To show a broad view of a scene and often used as an establishing shot.
8. Name any one camera movement and its effect.
Ans. Zooming – draws attention to a detail or adds drama.
9. What is the use of lighting in a film scene?
Ans. It reflects the mood or emotions of the characters.

10. What is a POV shot?
Ans. It shows the scene from the character’s point of view.
11. What is the main goal of information design?
Ans. To make information clear, understandable, and easy to use.
12. Name any one type of wayfinding signage.
Ans. Directional signage.

13. Who developed the concept of information mapping?
Ans. Robert Horn.
14. What is the difference between data visualisation and information design?
Ans. Data visualisation shows data; information design organises it to solve problems.

15. What are the four steps in the information design process?
Ans. Strategizing, outlining, drafting, producing.
16. What is the first step in the design thinking process?
Ans. Empathize – understanding user needs.

Viva Voce Questions
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