Page 80 - Design Thinking C11

A ttitude of an Entrepreneur
Attitude is the tendency to react in a certain way to a certain idea, object, person, or situation. An
entrepreneur's attitude influences his choice of action when running a business. An entrepreneur should
possess the following attitudes to be successful:

Belief in Self

Focus on Customer Attitude Decision Making

Responsibility

Difference between the Attitude of Entrepreneurs and Employees are.

Entrepreneur Employee

An entrepreneur believes in himself or herself so that When an employee starts a new job, he or she is
he/she may confront any problem with confidence usually managed by someone who assists and
and succeed. encourages him/her.
An entrepreneur is accountable for ensuring that An employee meets the company's objectives. Not
the work they do offers value to the customer. all employees of a company work directly to meet
Entrepreneurs determine what type of job to do and the demands of clients. They may or may not have
how to execute it. They make their own decisions any direct obligation to the customer.
and work to complete the task.
Entrepreneurs typically work in an uncertain An employee's employment is usually internal and
environment, where they have no idea what will is unaffected by the outside world. As a result,
happen once, they begin anything new. As a result, believing in change is not required for an employee
it is critical for an entrepreneur to remain optimistic to do their duties.
and think that the market situation can change.

P roblem-Solving
Problem-solving is a thought process throughwhich an entrepreneur can come up with multiple solutions to
improve his business. The process begins by first recognising the problems. After understanding the problems,
there are many ways that an entrepreneur can solve them. An entrepreneur faces many problems or
challenges. The problems may be like finding the right idea, validating its market potential, buying equipment
at the right cost, setting competitive prices, etc. It's the ability to tackle them that makes an entrepreneur
special. Let us discuss some of the ways most entrepreneurs use to solve problems.

Design Thinking and Innovation XI
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