Page 81 - Design Thinking C11

Creativity
Creativity means to come up with ideas that others have not thought of before. Creativity does not mean
being artistic or being good at drawing. An entrepreneur has to believe that he can think of new ideas to
solve a problem.

Innovation
Innovation means coming up with new ideas and finding ways to implement them. The difference between
creativity and innovation is that creativity involves only thinking about new ideas, but innovation is also about
finding ways to turn those ideas into reality.

Critical Thinking
Critical thinking means understanding the situation or problem by asking questions like why, what, when, how,
and investigating the situation or the reason for the problem. Entrepreneurs must always think critically when
faced with a challenge. Just worrying about the problems does not make them go away.

G enerating a Business Idea

A business idea is a solution that entrepreneurs think about to serve their customers. The idea determines what
business an entrepreneur pursues to make a profit. The idea can be a product, service, or hybrid model. There
are a few important points to consider while thinking of an idea.

Business Idea

Understanding
the market

Planning the
business

Growing Business

21 st #Leadership & Responsibility
Century
Skills #Critical Thinking
1. What is the purpose of a business idea?
2. What do you understand by critical thinking?

TASK 2

Entrepreneurial Skills-III
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