Page 184 - Design Thinking C11

Secondary Research
This is the information collected from existing sources like books, articles, online research, school data, or
previous projects.

You do this by:
• Reading online articles or blogs
• Looking at reports or survey results
• Studying data about usage patterns (like how many students use the library daily)
Example: You read an article about how other schools used colour-coded trays to reduce lunch line delays.
This gives you ideas to combine with your primary findings.
Using both types of research gives you a complete picture:
• Primary research helps you understand your users directly.
• Secondary research helps you learn from what others have already discovered.
Together, they make your solution more reliable, creative, and user-friendly.
21 st
Century #Creativity
Skills
(Design Thinking Handbook)

Empathy Mapping Exercise
Pick one shared space in your school — it could be a canteen, library, or washroom. Talk to at least 3
people who use it. Make that space better for students who use it.
T Create an Empathy Map for them:
A An Empathy Map helps us understand what we learn from talking to or observing people during our
S
K design research. It shows us the main parts of a person’s experience, helping EMPATHY MAP
1 us see things from their point of view. Empathy maps are also useful when we
want to create user profiles, called personas, later in the design process. SAYS THINKS
The Empathy Map is divided into four parts, which show what the user:
• Said – what they said out loud USER
• Did – what actions or behaviors we saw
• Thought – what they were likely thinking DOES FEELS
• Felt – what emotions they might have experienced
Have a look at a sample Empathy Map for a teenager wanting to buy a new mobile phone.

I like this I have seen
product I want reliability This could be better quality
better
I could be
I want to tell my
friends about it convinced to by This is a waste I think this a
this cheaper of my time scam
SAYS THINKS
ANU
DOES FEELS
Makes a Excited Confused
Price
comparison PRO/CON Sad
list
Overwhelmed Depressed
Researches Looks for
product/service recommendation Angry

These four areas help us understand the user’s needs, problems, and feelings better.
This map is used to find pain points or opportunities for improvement.

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