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After starting a business, they recognise that they will not be able to do everything alone, so they try to network and bring
        together a group of reliable and trustworthy people who can assist them in their journey to achieve their goals. This is the most
        time-consuming and difficult procedure.
        However, if the individual has good soft skills, he or she can lead the group like a family that can dream, grow, and work
        together with much more swiftness and efficiency.

          4.7 ENTREPRENEURIAL ATTITUDES

        Entrepreneurs are individuals who think and act differently than wage workers. They are usually individuals who stand
        out from the crowd. Let us read Raveena’s short story and try to understand it.
        Raveena is from the Maharashtra city of Nagpur. She is studying Ayurvedic medicine. We are all aware that Nagpur
        is well-known for its oranges. Raveena went to a juice shop one day to get some orange juice. She noticed that the
        shopkeeper simply threw away the orange peel. It occurred to her that orange peels are beneficial in a variety of ways.
        She recognised its worth. So, using her soft skills and good communication, she built a rapport with the shopkeeper and
        convinced him to give her the peels instead of throwing them away. Raveena used the orange peels to start a business
        selling skin care products like dried orange peels for bathing and face packs. She eventually expanded her business by
        using orange peels to make candies and digestives for children, essential oils, and so on.
        What do you think of Raveena’s story? Do you think she stood out from the crowd? If so, how come? Discuss with your
        partner why Raveena is different from others and jot down the reasons in your notebook.

        Attitude, according to the Britannica Dictionary, is the way you feel or think about something or someone. A person’s
        attitude can be either positive or negative. Let us learn more about entrepreneurial attitudes.
        As explained previously, entrepreneurs think and act differently than salaried employees. A salaried person is only
        concerned with the work that has been assigned to him by his manager. However, an entrepreneur must consider how
        he will manage the entire company that he has established. It is a massive responsibility. Here, the individual must
        consider his own job, the job of the company, and the work that must be done to help the company grow.

        We can clearly see what kind of attitude a successful entrepreneur must have after hearing Raveena’s story. It is
        depicted in the diagram below.


                                   Decisiveness                        Interpersonal Skills
                               Ability to make quick and                 Ability to work
                                 efficient decisions                       with others



                                                    What does it                Organisational Skills

                         Taking Initiative         take to become           Ability to make the optimum use
                    Ability to take charge and act       an                 of time, energy, and resources to
                     in a situation before others.  entrepreneur?               achieve desired goals.






                                                     Perseverance
                                                  Ability to continue to do
                                                 something even when it is
                                                        difficult.







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