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MArkEting VS MArkEting
ArtiStS SciEntiStS
In recent years, technology has transformed marketing into an accountable, data-driven department, capable of testing,
measuring, and optimising campaigns to perfection. Marketing scientists, or marketers focused on operations, have taken their
place next to the traditional marketing artists, changing the way modern marketing departments operate. Let’s take a look at
what both sets of marketers bring to the table.
Philosophy Philosophy
Marketing is about engaging with your Data is the key to improving
customers on an emotional level. marketing accuracy and effectiveness.
Quoted Saying Quoted Saying
“I think this will really resonate “Here are the ROI numbers for
with our audience.” that last campaign.”
Favorite tools Favorite tools
Wordpress Twitter
Photoshop Email Pardot Excel
Analytics Adwords
Strengths Strengths
Creative Organised
Innovative Detail-Oriented
typical Projects typical Projects
Email Campaigns Forecasting
Contents Creation Lead Management
Thought Leadership Reporting & Analytics
A PErFEct coMbinAtion
While artists and scientists are both tremendous assets, it is the alliance between the two that will push
marketing departments forward. The combination provides marketing departments with the tools and
structure to deliver only the best marketing to our customers and accurately tie campaigns back to ROI.
Entrepreneurs are individuals who undeniably demonstrate this combination of art and science. They are someone who
creates opportunities and makes them purposeful. Profits are not always the driving force for entrepreneurs; they are only
a standard for measuring their accomplishments or success. Let us now discuss the qualities of a successful entrepreneur.
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