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Through the below figure, we can understand how decisiveness can be achieved.
DEciSiVEnESS
Analyse Opportunities
Know Yourself
The next step is to study your idea.
You must do what is essential to you. If it works, why would it work?
What kind of problems do you want to What problems could stop the idea
solve? from becoming successful?
What do you see around you that
bothers you?
What are you good at that can help you
solve these problems?
Problem Solving
You may modify your concept after
Identify Opportunities researching customers and the market.
Figure out the right moment and place What is the final thought?
What distinguishes it from other market
where a business will work.
Who are the people you want to help? ideas?
What problems do they have? How will you utilise your skills to make
the ideas successful?
What ideas do you have to solve them?
Let us take Divya’s example to observe how decisive she was in her business.
In the city of Pune, Divya lived with her in-laws. She was actually from Kerala. So, she loved South Indian food and was
missing it in Pune. She used to eat pohey for breakfast, which is the most popular breakfast in Pune. Because she missed
her dosas and idlis, she started her own “Tiffinwala” business from home, selling pohey to the locals for their tiffin. Then
Divya reasoned that since people were already familiar with pohey, she should sell them idli and dosa, which they were not
so familiar with. People, thankfully, responded enthusiastically. Divya gradually expanded her business and opened another
branch in her home state of Kerala. She introduced “pohey” to the locals there. The response was initially not so good, but as
time passed, people began to respond positively, and she was able to earn reasonable profits from both locations.
Based on the story above, can you analyse Divya’s action on the four aspects of decisiveness? Give an explanation for
each aspect.
For example, identifying opportunity—Divya realised that she could sell both pohey as well as dosa and idli in both
locations using the concept of unfamiliarity.
Entrepreneurial success hinges not only on decisiveness but also on adaptability. In a dynamic business environment
characterised by continuous evolution, survival depends on the capacity to navigate new technologies, shifting
consumer preferences, and changing market dynamics. Entrepreneurs must cultivate open-mindedness, demonstrating
a readiness to pivot strategies and embrace change to maintain a competitive edge. Those who embody adaptability
perceive challenges as avenues for growth, consistently draw lessons from experiences, and modify their approaches
in response to evolving circumstances.
4.8.2 Taking Initiative
Taking initiative means being able to do things without being told, to persevere when things get tough, and to recognise
and take advantage of new opportunities when others are unaware of them. This is a necessary skill for any successful
entrepreneur. When an individual has decided what needs to be done, the next step is to take action. Many times, we
identify the action that needs to be taken but fail to take it at the appropriate time, doubting that we can do it. These
are the times when we should approach people who can help us build our confidence and believe in our abilities.
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