Page 130 - IT-802_class_12
P. 130
After starting a business, they recognise that they will not be able to do everything alone, so they try to network and bring
together a group of reliable and trustworthy people who can assist them in their journey to achieve their goals. This is the most
time-consuming and difficult procedure.
However, if the individual has good soft skills, he or she can lead the group like a family that can dream, grow, and work
together with much more swiftness and efficiency.
4.7 ENTREPRENEURIAL ATTITUDES
Entrepreneurs are individuals who think and act differently than wage workers. They are usually individuals who stand
out from the crowd. Let us read Raveena’s short story and try to understand it.
Raveena is from the Maharashtra city of Nagpur. She is studying Ayurvedic medicine. We are all aware that Nagpur
is well-known for its oranges. Raveena went to a juice shop one day to get some orange juice. She noticed that the
shopkeeper simply threw away the orange peel. It occurred to her that orange peels are beneficial in a variety of ways.
She recognised its worth. So, using her soft skills and good communication, she built a rapport with the shopkeeper and
convinced him to give her the peels instead of throwing them away. Raveena used the orange peels to start a business
selling skin care products like dried orange peels for bathing and face packs. She eventually expanded her business by
using orange peels to make candies and digestives for children, essential oils, and so on.
What do you think of Raveena’s story? Do you think she stood out from the crowd? If so, how come? Discuss with your
partner why Raveena is different from others and jot down the reasons in your notebook.
Attitude, according to the Britannica Dictionary, is the way you feel or think about something or someone. A person’s
attitude can be either positive or negative. Let us learn more about entrepreneurial attitudes.
As explained previously, entrepreneurs think and act differently than salaried employees. A salaried person is only
concerned with the work that has been assigned to him by his manager. However, an entrepreneur must consider how
he will manage the entire company that he has established. It is a massive responsibility. Here, the individual must
consider his own job, the job of the company, and the work that must be done to help the company grow.
We can clearly see what kind of attitude a successful entrepreneur must have after hearing Raveena’s story. It is
depicted in the diagram below.
Decisiveness Interpersonal Skills
Ability to make quick and Ability to work
efficient decisions with others
What does it Organisational Skills
Taking Initiative take to become Ability to make the optimum use
Ability to take charge and act an of time, energy, and resources to
in a situation before others. entrepreneur? achieve desired goals.
Perseverance
Ability to continue to do
something even when it is
difficult.
128 Touchpad Information Technology-XII

