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MArkEting    VS   MArkEting
                                              ArtiStS           SciEntiStS


          In  recent  years,  technology  has  transformed  marketing  into  an  accountable,  data-driven  department,  capable  of  testing,
          measuring, and optimising campaigns to perfection. Marketing scientists, or marketers focused on operations, have taken their
          place next to the traditional marketing artists, changing the way modern marketing departments operate. Let’s take a look at
          what both sets of marketers bring to the table.


             Philosophy                                                             Philosophy

         Marketing is about engaging with your                                   Data is the key to improving
         customers on an emotional level.                                        marketing accuracy and effectiveness.


           Quoted Saying                                                          Quoted Saying

          “I think this will really resonate                                     “Here are the ROI numbers for
          with our audience.”                                                    that last campaign.”


            Favorite tools                                                         Favorite tools

             Wordpress      Twitter
             Photoshop      Email                                                    Pardot        Excel
                                                                                     Analytics     Adwords
              Strengths                                                             Strengths

            Creative                                                              Organised
            Innovative                                                            Detail-Oriented


           typical Projects                                                       typical Projects

           Email Campaigns                                                        Forecasting
           Contents Creation                                                      Lead Management
           Thought Leadership                                                     Reporting & Analytics


                                              A PErFEct coMbinAtion


                  While artists and scientists are both tremendous assets, it is the alliance between the two that will push
                   marketing departments forward. The combination provides marketing departments with the tools and
                   structure to deliver only the best marketing to our customers and accurately tie campaigns back to ROI.











        Entrepreneurs are individuals who undeniably demonstrate this combination of art and science. They are someone who
        creates opportunities and makes them purposeful. Profits are not always the driving force for entrepreneurs; they are only
        a standard for measuring their accomplishments or success. Let us now discuss the qualities of a successful entrepreneur.







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