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E-mail: It is one of the fastest ways of communication that allows us to communicate with one or a group VERBAL COMMUNICATION
of people at different locations. It is very flexible and low cost method of communication.
It is one of the usual ways of communicating that involves direct interaction and instant response, whether it be
Notices/Posters: It is useful for reaching people quickly and ensuring the message is seen. Often used in
oral or written communication. Oral or spoken communication involves face-to-face conversation, telephonic
situations where immediate action is required or when the audience might not be regularly checking their
conversation, etc., between two or more people. Written communication includes expressing views and ideas
email. For example, ‘Evacuation drill scheduled for 2 PM today,’ or ‘Maintenance work will affect water
in textual form. It can be a typed message in the form of an email, SMS, or any other format.
supply from 10 AM to 2 PM.’
Business Meetings: Communication during business meetings at an organisation is typically addressed Types of Verbal Communication
to a group of people. These communications can relate to various aspects, such as business strategies, There are many types of verbal communication:
management updates, or organisational decisions. For example, “We will be discussing the new marketing
Interpersonal Communication: This form of communication takes place
strategy for the upcoming quarter,” or “Today’s agenda includes the review of last month’s performance
between two individuals, where one-on-one conversation takes place. It
metrics and planning for the next project phase.”
can be formal or informal. For example, a teacher is discussing the activities
Newsletters: Newsletters play a vital role in communication within an organisation or with its audience. with a student.
They provide a consistent way to share updates about the organisation, including new products, services,
or significant changes.
Written Communication: This form of communication involves using
Blog: Blogs allow the sharing of in-depth information, insights, and expertise on various topics, making
words to write letters, circulars, reports, manuals, SMS, social media chats,
them valuable for educating and informing the audience. They encourage interaction through comments
etc. For example, a parent may write an application or email to the principal.
and discussions, fostering a sense of community and engagement among readers.
Social Networks: Social networks facilitate instant communication, allowing users to share information
and updates in real-time. They provide a platform to reach a vast and diverse audience, extending the
organisation’s message to a global scale. They are also used for advertising purposes. Small Group Communication: In this type of verbal communication, the
interaction between more than two people takes place. For example, each
Phone Calls: Phone calls allow for real-time, direct communication, enabling instant feedback and
participant can interact in a group discussion.
clarifications. They are good for discussing complex issues that require detailed explanations.
Selecting the correct method of communication depends on factors like the target audience, cost of the
channel, type of information, and priority of messages. The method you select to communicate can impact
Public Communication: In this type of communication, one individual
your relationships with peers, supervisors, and customers. Therefore, it’s important to spend time carefully
addresses a large gathering. For example, a political leader campaigning
considering all factors to select the most effective methods to support your tasks.
in a society.
TYPES OF COMMUNICATION
Based on modes of expression, communication can be categorised as verbal, non-verbal and visual
communications. Advantages of Verbal Communication
Advantages of verbal communication are as follows:
It enables you to exchange ideas by saying what we want and getting a quick response.
It enables you to keep changing your interaction as per response of the other person or target audience.
It enhances communication through body language, facial expressions, and gestures, providing additional
context.
Verbal Communication Non-Verbal Communication Visual Communication Disadvantages of Verbal Communication
Disadvantages of verbal communication are as follows:
SESSION 2 Verbal Communication Since verbal communication depends on written or spoken words, sometimes the meanings can be
confusing and difficult to understand if the right words are not used.
Verbal communication is the exchange of information through spoken words, involving tone, pitch, and It does not provide a written record, making it difficult to refer back to the details later.
clarity to convey meaning effectively. It is a key method of expressing thoughts, ideas, and emotions in both Detailed discussions can be time-consuming.
formal and informal settings.
Communication Skills-II 13

