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21 st For example, when we send a message on smart-phone to someone, the message is encoded in the form
ACTIVITY: Arranging a Group Task Century #Creativity
Skills
of 0s and 1s and is transmitted through satellite.
Separate your friends into groups of two and ask one person from each group to non-verbally enact Channel: Channel is a medium through which the information is transferred. It can be air (oral), wire
the word given by the another group to guess. The word can be a movie name. (telephone), satellite (e-mail), etc.
Decoding: The process of converting encoded information into understandable form is called Decoding.
Visual Communication For example, when we receive a message on our smartphone, the message is decoded from the 0s and 1s
It is a way of communicating in which a message is conveyed in an image form. It can be in the form into the language that we understand.
of signs, pictography, films, and many more. All images and symbols, like traffic signals, sign boards,
Receiver: Receiver is the person to whom the message is directed.
or direction signals at malls, roads, etc., are effective ways of expressing ideas. The method of visual
Feedback: Feedback is a response of the receiver after perceiving the message. It enables the sender to
communication remains consistent across different places. You do not need to know any particular
evaluate the effectiveness of the message.
language to understand it.
Let us look at an example below of a garments store:
Sign Message Sign Message Store Manager: Hello! Welcome to GSM Wears. How can I help you today?
Divya: I am looking for a dress for a wedding I’m attending next month. Do you have any recommendations?
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In the above conversation, the information is being transmitted orally by the Store Manager. Divya is the
listener in this case. The discussion about clothes is the message.
Store Manager: Of course! We have a lovely selection of dresses. Do you have any particular style or colour
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in mind?
Divya: I am not entirely sure. I want something elegant but not too flashy. Maybe in a pastel shade?
In the above conversation, the receiver’s response is the feedback. This is an example of a communication
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between Divya and the Store Manager.
FEEDBACK
When you wear a new dress and ask your mother, “How am I looking in this dress?” then your mother
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replies with the feedback. In communication, feedback is an important part. It is defined as the response
given to the sender by the receiver. The feedback makes the sender aware of whether the message was
received successfully or not, whether the receiver liked it or not, and whether the choice of channel was
SESSION 4 Communication Cycle and Importance of Feedback appropriate or not.
The communication cycle is a process where a message is sent by a sender, received and understood by a Categories of Feedback
receiver, and feedback is given. It ensures effective exchange of information and mutual understanding. The feedback is categorised as follows:
Descriptive Feedback: This feedback is specific information, in the form of written comments or verbal
COMMUNICATION CYCLE
conversations, that help the learner understand what she or he needs to do in order to improve. Descriptive
Communication is a two-way exchange of information. The communication cycle involves various elements, feedback is the most powerful tool for improving student learning.
which are as follows: Specific Feedback: This feedback provides detailed or specific information on a particular topic after
Sender: Sender is the person who begin the observation.
communication. General Feedback: This feedback is non-specific, as the receiver does not think about the message in
Encoding: In verbal and visual communication, depth.
the message is converted from one system to Positive Feedback: This form of feedback is received when the response is positive or approving. It plays a
another system in the form of codes. It is the crucial role in motivating us to continue our actions in a similar manner. For example, Excellent, I appreciate
creation of a message in another form. your work.
Communication Skills-II 17

