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ELEMENTS OF THE COMMUNICATION CYCLE
Communication involves a two-way exchange of information,
i.e., giving and receiving information. Speaking and writing are
modes of giving information, whereas listening and reading are
modes of receiving information.
Communication Cycle has different elements which are divided
into the following categories:
Sender: The person who initiates the communication. The sender has an idea or information to share and
encodes this message into a format suitable for transmission.
Encoding: The process of converting the idea or information into symbols, words, gestures, or other forms
of communication. The sender selects the appropriate channel to transmit the message.
Ideas/Message: An idea is a plan or thought that can be expressed as an opinion. It represents the
information or content being communicated by the sender, which can be conveyed verbally, non-verbally,
in writing, or through symbols.
Communication Channel: The medium through which the message is sent. This can include face-to-face
conversation, phone calls, emails, social media, letters, or any other method of communication.
Receiver: The person or group who receives the message. The receiver must be attentive and ready to
decode the message.
Decoding: The process by which the receiver interprets and understands the encoded message. This
involves interpreting the symbols, words, or gestures used by the sender.
Feedback: The response from the receiver to the sender. Feedback ensures that the message has been
received and understood correctly. This can be in the form of verbal or non-verbal responses.
7C’S OF EFFECTIVE COMMUNICATION
Effective communication involves the clear and concise exchange of information, ideas, and messages to ensure
mutual understanding. This can be achieved by following the basic principles of professional communication
skills, known as the 7 Cs: Clear, Concise, Concrete, Correct, Coherent, Complete, and Courteous.
Clear: The content of the message you wish to communicate should be straight and clear so that it is easy
to understand and interpret correctly.
Concise: The message should be short and precise. Instead of using long sentences or paragraphs we
should focus on short sentences to convey our message.
Concrete: The content should be clear in words with the direct focus on the message.
Correct: Use of correct words, sentences, grammar of whichever language you follow to communicate is
very important.
Coherent: The content of the message should stick to the topic and should flow in a sequence that makes
sense.
Complete: The message should be complete with all the required information for a necessary action.
Courteous: Messages should be ethically politely conveyed with no hidden insult tone and aggravated
tone.
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