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In simpler terms, an enterprise is any organised effort to create or provide something valuable. It could be
as small as a neighbourhood bakery or as big as a multinational company that sells products worldwide.
Enterprises are important because they create jobs, bring new ideas to life, and contribute to making our
communities and economy stronger.
Recognizing Opportunity
Noticing a market need or gap that can be turned into a business. It’s about finding potential where others
might not.
Start of a Business
Turning your business idea into reality by securing resources, funding, and launching your product or service.
SESSION 1 What is Entrepreneurship? Growing the Business
Expanding your business by increasing offerings, reaching more customers, and improving operations.
Entrepreneurship is the process where people start new businesses or projects to turn their ideas into reality. Entrepreneurship and Enterprise
It goes beyond simply being self-employed; it involves identifying opportunities in the market or society Entrepreneurship is about taking risks to create something new, while enterprise is the organization needed
and taking calculated risks to capitalise on them. Entrepreneurs are innovative thinkers who harness their to make that business work.
creativity and determination to bring new products, services, or solutions to the world. They are not just
business owners, but visionaries who envision and execute ideas that can fill gaps in the market or address Riya’s Journey: From Creative Passion to Successful Jewellery Entrepreneurship
unmet societal needs.
Meet Riya, a creative and artistic teenager who loves designing and crafting
Entrepreneurship is about more than financial gain; it’s about making a meaningful impact. Entrepreneurs handmade jewellery. Riya noticed that many of her friends and family
drive economic progress by fostering competition, innovation, and job opportunities. They are willing to members admired her jewellery pieces and often asked where they could
navigate uncertainties and overcome challenges to realise their visions. In this session, we will learn more about buy similar items. (Recognising opportunity)
entrepreneurship and enterprise. At the age of 15, Riya decided to start her own jewellery business. She began
ENTREPRENEURSHIP by creating unique necklaces, bracelets, and earrings using beads, stones,
and charms sourced from local craft stores. Riya set up a small workspace in her bedroom and started
Entrepreneurship is all about starting and managing a new business or project by bringing fresh ideas to showcasing her creations on social media platforms like Instagram and Facebook. (Start of a business)
meet customer needs. It begins with someone identifying an opportunity in the market where they think Riya’s handmade jewellery quickly gained attention for its craftsmanship and original designs. She received
they can offer something valuable. Entrepreneurs are the ones who take the lead in turning these ideas into her first orders from friends and relatives who appreciated the personal touch and quality of her pieces. Riya
real businesses. They make plans, take risks, and work hard to establish their businesses and introduce their expanded her product line to include customised jewellery for special occasions such as birthdays, weddings,
products or services to customers.
and holidays. (Growing the business)
What makes entrepreneurs special, is their creativity and readiness to face challenges. They often deal with To reach a wider audience, Riya participated in local craft fairs and community events, where she set up a
issues like finding money to start their business, competing with other companies, and using their resources booth to display and sell her jewellery. She also collaborated with local boutiques and gift shops to showcase
wisely. But with determination and effort, they aim not just to make money but also to have a positive impact her creations on consignment. Riya invested in better tools and materials to improve her craftsmanship and
on society. hired a friend to help with packaging and shipping orders. (Entrepreneurship and enterprise)
Successful entrepreneurship isn’t just about profits; it’s about finding new ways to solve problems and meet By the time Riya graduated from high school, her jewellery business had become a successful venture. She
people’s needs. Entrepreneurs help their communities by creating jobs, improving what’s available, and had not only built a reputation for unique and handmade jewellery but also contributed to her community
helping the economy grow. They have a big role in shaping how businesses work and making the world a by supporting local artisans and promoting creativity. Riya’s entrepreneurial journey taught her valuable skills
better place with their ideas and hard work. in design, marketing, and customer service, inspiring her to pursue further studies in fashion and business.
Enterprise SESSION 2 Role of Entrepreneurship
An enterprise is like a project or business venture in which people start to meet a specific need in society.
It could be a new shop selling unique products, a service that helps people in some way, or even a big Entrepreneurship plays a crucial role in driving economic and social development. By identifying opportunities
company that makes things we use every day. Enterprises involve planning and using resources wisely to and creating businesses, entrepreneurs contribute to improved standards of living, optimal resource use, and
make sure they can achieve their goals and serve their customers well. competitive pricing for products and services. Their efforts lead to job creation, innovation, and a better
quality of life for communities.
Entrepreneurial Skills-I 79

