Page 19 - Touhpad Ai

AI in E-commerce and Shopping
AI improves customer experience through personalized product suggestions, pricing strategies, and
virtual try-ons. Myntra uses AI to suggest clothes based on past purchases and current trends. Nykaa
uses chatbots for skincare advice.
Some benefits of AI in e-commerce and shopping are as follows:
u Provides personalised shopping experiences

u Saves time by suggesting relevant products
u Improves customer satisfaction through virtual try-ons
u Offers better pricing and deals through AI-based analysis

AI is being used to protect your Aadhaar data! The Unique Identification Authority
of India (UIDAI) uses AI systems to detect fraud and unusual activity.
BRAINY If someone tries to misuse Aadhaar for fake identity or multiple
FACT registrations, AI quickly flags it. It also helps spot fake fingerprints or

iris scans using advanced pattern recognition.

Commonly used AI Applications

The following are some of the examples of AI around us:
u Smartphones: Smart assistants like Siri are clear examples of AI. Google’s AI-powered
predictions also influence our daily lives. Features like portrait mode in smartphone
cameras use AI to blur the background while focusing on the main object. This makes
smartphones more helpful and user-friendly for daily tasks.

u Email spam filters: AI helps in categorising emails and filtering out spam. Rule-
based filters automatically sort emails into categories like Primary, Social,
Promotions, or Important. It saves time by keeping unwanted messages away
from your main inbox.

u Virtual assistants: Smart virtual assistants used in smart homes rely on AI to learn user
behaviour and adapt automatically. They can send messages, set reminders, check the
weather, and provide the latest news. This makes managing daily routines easier and faster.

u Social media: AI recognises faces in photos, suggests tags, decides the content shown in feeds, and
sends notifications—all powered by AI algorithms. It ensures that users see content that matches
their interests.

u Music and media streaming services: Apps like Spotify, Netflix, JioHotstar, and YouTube use AI to
recommend songs, movies, and shows based on your previous choices. This gives a personalised
experience for entertainment lovers.

u Video games: AI controls the behaviour of game characters, animals, or
machines, responding intelligently to player actions. It makes games more
exciting and realistic.

Basic Concepts of Artificial Intelligence 17