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GAMIFICATION


            The impact of e-commerce (online shopping) websites is very evident. They

            use various unique measures to attract customers and sell them products.
            Gamification is another way of encouraging customers to complete the desired
            actions by incorporating gaming elements into a product or a service. This is
            a smart marketing tactic to engage customers and influence them. There are
            various apps where we find a progress bar that tracks our progress as we

            complete certain actions.



























            Some  of  the common  E-commerce  companies  like  Flipkart  and  Paytm  offer
            options to play games to earn rewards.


































                                          Flipkart                       Paytm


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