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TECHIPEDIA (LATEST TRENDS)






                Technology is rapidly changing with our ever-evolving
                knowledge and decision-making abilities. Its impact can be
                seen in the fields of business, education, healthcare, etc. and

                even in the way how we interact with our family and friends.





            ADVERTAINMENT



            Advertainment is made up of two words:
            advertisement and entertainment.  It reflects
            the relationship between advertisement and

            entertainment. It is the type of entertainment
            created to advertise products. It is a
            marketing tactic that engages users by using
            entertainment as a medium and create within
            them a desire to purchase the product they

            might not otherwise think of buying.




            INTERNET OF BEHAVIOUR


                                                        The extension of the  Internet of Things is
                                                        the  Internet of Behaviour. Internet of Things

                                                        connects devices  with each other using data
                                                        and information. Internet of Behaviours
                                                        uses same parameters (data, information)
                                                        and adds users’ behaviour to it so that a

                                                        personalised environment can be created.
                                                        For example, Uber, Zomato and many online
                                                        shopping sites conduct surveys at the end of
                                                        deliveries to evaluate the user’s experience

                                                        and use the answers to automatically work on
                                                        the feedback.




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