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Following are the 7Cs of communication:
Clear Concise Concrete Correct
Be clear about Use simple words Use exact words Use correct
what you want to (say only what is and facts spelling and
say needed) grammar
Coherent Complete Courteous
Words should Include all the Be respectful,
make sense and needed friendly and
relate to the main information honest
topic
Clear
The message intended to be delivered through communication should be clear and in understandable format. Clarity
in writing or speaking of the message plays a very important role in effective communication.
Concise
The message must be conveyed by using only limited words. Avoid using fancy, unwanted or repetitive words or fillers
otherwise the actual message intended to be conveyed may get lost in the long content.
Concrete
The content of the message should use only necessary words with complete facts and figures to avoid misinterpretation
of the message by the receiver.
Correct
The message should be designed using the right level of language. There should be no spelling or grammatical mistakes
for effective communication. Facts and figures should be correct and relevant to the message.
Coherent
The words used should be relevant to the message intended to be sent. It should relate to the main topic of the
message and the content should flow logically.
Complete
The message should include all necessary information and should be complete in all respects for effective communication.
Courteous
The content of the message should be respectful, friendly and honest. The sender should not hurt the receiver through
the message and at the same time the feedback given by the receiver should not affect the feelings and sentiments of
the sender.
BARRIERS TO EFFECTIVE COMMUNICATION
There can be many barriers to effective communication. Sometimes the sender may not be using precise words and
content, so the message delivered to the receiver may not be clear. Sometimes the message is misinterpreted or the
feedback given by the receiver is not appropriate, thus leading to a gap in communication. Let us now study in detail
the possible barriers to effective communication.
Communication Skills-II 33

