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Advantages of Visual Communication
Some of the advantages of visual communication are:
• It enhances the other forms of communication for better understanding of the information conveyed.
• Sometimes it works as a better way of communication as it has been proven scientifically that pictures have more
impact than spoken or written text. For example: for people who have difficulty in hearing and speaking, sign
language is the most suitable way of communication. For instance a science teacher uses a picture of a heart in
science to explain the circulatory system.
• When the content is lengthy and difficult to explain, then it can be easily handled through visuals in a shorter period
of time.
• There is no prerequisite of learning a specific language and can be used by people in different geographical areas
with different cultures.
Disadvantages of Visual Communication
Some of the disadvantages of visual communication are:
• It is an expensive medium of communication as it requires the additional cost and time for designing and printing
pamphlets, posters, pictures etc.
• It is a time-consuming process as designing and decorating takes more time than writing or conveying orally.
• Visuals alone are not a complete way of delivering meaningful information. It needs other forms like verbal and
non-verbal to complete its communication.
• It is a specific skill which cannot be used everywhere and in all situations.
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