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              Advantages of Visual Communication
              Some of the advantages of visual communication are:
              •  It enhances the other forms of communication for better understanding of the information conveyed.
              •  Sometimes it works as a better way of communication as it has been proven scientifically that pictures have more
                impact than spoken or written text. For example: for people who have difficulty in hearing and speaking, sign
                language is the most suitable way of communication. For instance a science  teacher uses a picture of a heart in
                science to explain the circulatory system.
              •  When the content is lengthy and difficult to explain, then it can be easily handled through visuals in a shorter period
                of time.
              •  There is no prerequisite of learning a specific language and can be used by people in different geographical areas
                with different cultures.
              Disadvantages of Visual Communication
              Some of the disadvantages of visual communication are:

              •  It is an expensive medium of communication as it requires the additional cost and time for designing and printing
                pamphlets, posters, pictures etc.

              •  It is a time-consuming process as designing and decorating takes more time than writing or conveying orally.
              •  Visuals alone are not a complete way of delivering meaningful information. It needs other forms like verbal and
                non-verbal to complete its communication.

              •  It is a specific skill which cannot be used everywhere and in all situations.

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