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Advantages of Non-Verbal Communication
Some of the advantages of non-verbal communication are:
• It is used as complimentary with verbal communication to enhance the effect of communication.
• Information can be easily presented in non-verbal communication through gesture, body language, etc. A teacher
with a finger on the lips conveys not to talk and sit quietly to the whole class.
A person addressing a crowd uses voice modulation to get the attention of the crowd. Sometimes nodding your
head to say yes is enough to convey the message.
• Using gestures, facial expressions, eye contact, touch, etc. can be very helpful for the illiterate and physically
challenged, especially with hearing and speaking problems.
• It is useful and easy method of communication where no common language is required to master.
• It is a fast method of communication as gestures have more impact than words.
Disadvantages of Non-Verbal Communication
Some of the disadvantages of non-verbal communication are:
• Since it uses gestures, facial expressions, eye contact, touch, signs, sound, etc. for communication, there are chances
of misinterpretation of the message required to be delivered.
• Different cultures use different ways of non-verbal communication. The difference in message can lead to negativity
and offense. For example, people who speak less and are less interactive are considered cold and arrogant. However,
the Japanese admire silence and consider it as a key to success.
• Non-verbal communication does not follow any rules or structures, therefore people unconsciously may engage in
non-verbal movements which are considered offensive.
• It is not suitable for long and lengthy messages as the actual message may get lost in a lengthy and time-consuming
conversation.
• Sometimes it is an incomplete form of communication and needs a support of verbal communication for effective
and meaningful delivery of a message.
• Distant communication is not possible using non-verbal communication.
Visual Communication
Visual Communication is the transmission and interpretation of information by using visual resources like photographs,
videos, art, drawings, sketches, charts and graphs. Visuals enhance the process of communication during written or
verbal communication for better understanding and a meaningful interpretation of the information.
It has a great impact on our day-to-day life. For example, traffic signals for stop, wait or go. To indicate ‘danger’ we
use red colour sign, to indicate ‘no smoking’ we use an image showing a lighted cigarette with a cross mark on it,
etc.
Some of the common examples of visual communication in our day-to-day lives are:
Horn Prohibited No Parking
Ladies and Gents Toilet No Left Turn
Communication Skills-II 27

