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INTRODUCTION TO SOCIAL MEDIA


              Social media is sharing ideas and information in a community using Internet as a digital platform. Social networking is
              the process of creating and maintaining a virtual community with the like—minded people or a group. It is an Internet
              based media that provides facility to connect to family, friends, clients, customers, followers etc. Let us learn about
              some of the social media websites.
              Blogs

              A website owned by a person or an organisation and containing posts in the form of a discussion
              or informal conversation is called a Blog. The post appears in a reverse chronological order
              where the most recent is on the top. It is an online journal where people can post their views
              based on a specific subject like sports, politics, education, entertainment, music, celebrities,
              cricket, news etc.                                                                           Blogger

              A typical blog contains text, images, audio, video, animation, links etc. related to the subject. A blogger is a person who
              runs and updates a blog. Nowadays, most celebrities run their own blogs to increase their fan following. Some popular
              free blog publishing platforms are www.blogger.com, www.wix.com, www.wordpress.org, etc.
                               X

                               It is an American social networking service where the registered users can post and read short
                               messages (tweets). The message may contain text, videos, animations, audios, images, etc. It is a
                     X         very popular social media platform available these days. People connect by following other people's
                               tweets. X Chats can be used to discuss any topic with like-minded strangers. Most of the times
              many celebrities, athletes and politicians choose to post on X directly rather than speaking through media outlets
              when they want to share information related to their profession or their personal life with their fans.
              Facebook

              It is one of the largest online social networking websites. Originally designed for college students,
              Facebook was created in 2004 by Mark Zuckerberg while he was enrolled at Harvard University.
              It is a website, which allows logged-in users to connect with friends and family members across
              the globe. It allows the users to share their thoughts, locations, pictures, music, videos, etc. with
              their friends. It provides brand exposure to many potential users and has become a new way of   Facebook
              marketing by entrepreneurs.

                                   YouTube

                                   YouTube is a simple video sharing platform that allows users to like, share, download, upload
                                   videos, etc. The videos can be accessed on computers and mobile devices using the Internet.
                                   These videos can be easily shared on any social media. Nowadays, making videos and uploading
                                   on YouTube is a new trend. You can find videos for anything and everything. These videos can
                                   also be embedded directly in any software or application. It is also one of the ways to store
                   YouTube
                                   videos online by sharing them with others.




                                     The very first video on YouTube was launched at 8:27 pm on Saturday, 23rd April,2005.







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