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• Visual Perception: It is the ability of the brain to interpret the message received through our eyes. For example,
solving the jigsaw puzzle based on the visual information processed by our brain.
• Past Experience: Our past experience influences our communication both as sender and receiver. For example, if a
student scores bad grades in one test, he may lose his confidence and do not perform well in his next test.
• Prejudice: It is a preconceived idea, which can be favourable or unfavourable towards a person or a thing.
• Feelings: A sender or a receiver's feelings are very important for effective communication. If a sender is feeling low,
then, the person will not be able to deliver the message appropriately. In case a receiver is feeling out of the place,
he/she will not be able to perceive a meaningful message.
• Environment: If the surrounding area of the communication is imbalanced, then, the impact of the communication
will not be much. Fear, anxiety, aggression, etc. strongly affect the communication skills.
• Culture: Different cultures interpret common signs, symbols and words with different meanings thus altering the
overall meaning of effective communication.
EFFECTIVE WAYS OF COMMUNICATION
In order to ensure the communication is effective and engaging, we need to have a clear vision of 7 C's as discussed
below:
• Clear: The content of the message you wish to communicate should be straight and clear so that it is easy to
understand and interpret correctly.
• Concise: The message should be short and precise. Instead of using long sentences or paragraphs, we should focus
on short sentences to convey our message.
• Concrete: The content should be clear in words with the direct focus on the message.
• Correct: The use of correct words, sentences, and grammar in whichever language you follow to communicate is
very important.
• Coherent: The content of the message should stick to the topic and should flow in a sequence that makes sense.
• Complete: The message should be complete with all the required information for a necessary action.
• Courteous: The message should be ethically, and politely conveyed, with no hidden insult or aggravated tone.
TYPES OF COMMUNICATION
There are mainly three types of communication: verbal, non-verbal, and visual. Let us discuss these in detail.
Verbal
Types of
Communication Non-verbal
Visual
Verbal
Verbal Communication is using the words, sentences, and grammar of a specific language that can be spoken or
written to share information with other people or an organisation. It is the most common method of communication.
Proper body language, voice modulation, and polite tone enhance the impact of verbal communication.
Types of Verbal Communication
There are two kinds of verbal communication: Oral and Written.
Communication Skills-I 21

