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UNIT-4
ENTREPRENEURIAL SKILLS-III
Learning Outcomes
• Introduction to Entrepreneurship • Types of Business Activities
• Characteristics of an Entrepreneur • Values that Make an Entrepreneur Successful
• Attitude of an Entrepreneur • Problem-Solving
• Generating a Business Idea • Customer’s Need
• Building Business Ideas (Using Imagination/Intuition) • Understanding the Market
• Business Planning & Improving Business Growth
A different way of doing business makes an entrepreneur different. A traditional business person runs his venture like
most others. An entrepreneur is a person who tries to satisfy the needs of a customer through unique ideas or business
methods and makes a profit in return. He uses new ideas such as adding variety to products/services like initiating home
delivery, reducing product cost, new marketing ideas, etc. to add value to his/her business.
Introduction to Entrepreneurship
Entrepreneurship is the process of developing a business plan, starting and running a business with innovation, meeting
customer needs and generating profits.
Experiential Learning
Video Session
Scan the QR code or visit the following link to watch the video: Entrepreneurship - the
Entrepreneur
https://www.youtube.com/watch?v=q7K9RXqAK6s
Scan the QR code or visit the following link to watch the video: What is an entrepreneur?
https://www.youtube.com/watch?v=92ZmzD70sOU
After watching both the videos, answer the following question:
In the first video, would you call the girl an entrepreneur? Why? Does she have the qualities
listed in the second video?
Entrepreneurial Skills-III 71

