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How SEO Works

                             Publication of         Search engine uses algorithms        Search Engine displays
                              Web Pages                to determine your rank           your web page in its SERP
                                        1                                 3                               5




                                                        2                               4







                                             Search Engine Robot            Search engine indexes
                                            Crawls over your page                your page


                 SERP stands for Search Engine Results Page
                 Search engines index the following components of a web page:



                              Page Title                    Page Description                   Page Keywords





                                                                                             ALT text in images
                          Page Headers (H1)                    Hyperlinks
                                                                                              and many more.


                                                                                                      Subject Enrichment

                           Video Session


                     Scan the QR code or visit the following link to watch the video for a deeper understanding of SEO:
                     What is SEO? | Digital Marketing Institute
                     https://www.youtube.com/watch?v=Y4iTikewvKA
                     ...........................................................................................................................................................................................





                         Do you know?


                         Google's roots can be found in "BackRub," a study project that Larry Page and Sergey Brin started in
                         1996 while enrolled as PhD candidates at Stanford University. When looking for a dissertation topic,
                         Page had been thinking about, among other things, examining the mathematical characteristics of the
                         World Wide Web and viewing its link structure as a massive graph.
                         Googol, a misspelling of the number 1 followed by 100 zeros, was chosen as the name for the search
                         engine in order to indicate that it was meant to provide huge quantities of information.


                 Using EW, you can access the SEO Checker to understand what needs to be Optimised for a better ranking.

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