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More engaging content: A Web page’s text is broken up and made more entertaining for the reader with
still photos, moving pictures, infographics, and other multimedia elements. Using media assets wisely may
bring life and depth to an otherwise boring tale, emphasise important facts, or make a blog post or report
much more entertaining.
It engages a range of senses: Multimedia is multiple sensory media. It enables the incorporation of
layered sensory stimulation and interaction through numerous sensory channels. It takes full use of the
user’s senses, including hearing, observing, and speaking.
Multimedia is both entertaining and educational: It is utilised for both enjoyment and education in
schools, not simply for commercial gain.
Enhanced Page Rankings for SEO: The user experience, web crawler diagnostics, and linkability of your
page can all be impacted by the usage of multimedia and rich media, which are all significant SEO criteria.
Multimedia can convey ideas more effectively than a mountain of text. As a result, adding meaningful
images or graphics to your page may be a crucial contextual addition to keyword-rich content that can
increase search traffic.
The detrimental effects of multimedia on the Web, however, have drawn the attention of usability specialists
like Dr. Jakob Nielsen of the Nielsen Norman Group. Multimedia has a number of drawbacks, including:
It is Expensive. It utilises a variety of resources, some of which might be rather costly.
An excessive amount of data can be stored all at once due to how easy it is to utilise.
The size of your presentation’s loading time is impacted by huge resources like music and video. If you
include too much, you might need to use a bigger memory to store the data.
Compilation Time: Despite its versatility, creating the initial version takes time.
Do you know?
Jakob Nielsen is a co-founder of the Nielsen Norman Group and a Danish web usability expert as
well as a researcher of human-computer interaction. In 1998, The New York Times referred to him as
the “guru of Web page usability,” while Internet Magazine referred to him as the “master of usability.”
Multimedia File Formats that Work with Web Pages
There are numerous formats available for multimedia. Almost anything that you can see or hear qualifies,
including pictures, audio, music, videos, records, movies, animations, and more. Multimedia components of
various types and formats are frequently seen on web pages.
The list of image file formats (raster formats) below identifies the ones that make up the vast majority of
images found online:
Customising and Embedding Multimedia Components in Web Pages 155

