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  More engaging content: A Web page’s text is broken up and made more entertaining for the reader with
                    still photos, moving pictures, infographics, and other multimedia elements. Using media assets wisely may
                    bring life and depth to an otherwise boring tale, emphasise important facts, or make a blog post or report
                    much more entertaining.
                   It engages a range of senses: Multimedia is multiple sensory media. It enables the incorporation of
                    layered sensory stimulation and interaction through numerous sensory channels. It takes full use of the
                    user’s senses, including hearing, observing, and speaking.
                   Multimedia is both entertaining and educational: It is utilised for both enjoyment and education in
                    schools, not simply for commercial gain.

                   Enhanced Page Rankings for SEO: The user experience, web crawler diagnostics, and linkability of your
                    page can all be impacted by the usage of multimedia and rich media, which are all significant SEO criteria.
                    Multimedia can convey ideas more effectively than a mountain of text. As a result, adding meaningful
                    images or graphics to your page may be a crucial contextual addition to keyword-rich content that can
                    increase search traffic.
                 The detrimental effects of multimedia on the Web, however, have drawn the attention of usability specialists
                 like Dr. Jakob Nielsen of the Nielsen Norman Group. Multimedia has a number of drawbacks, including:

                   It is Expensive. It utilises a variety of resources, some of which might be rather costly.
                   An excessive amount of data can be stored all at once due to how easy it is to utilise.
                   The size of your presentation’s loading time is impacted by huge resources like music and video. If you
                    include too much, you might need to use a bigger memory to store the data.
                   Compilation Time: Despite its versatility, creating the initial version takes time.

                         Do you know?

                         Jakob Nielsen is a co-founder of the Nielsen Norman Group and a Danish web usability expert as
                         well as a researcher of human-computer interaction. In 1998, The New York Times referred to him as
                         the “guru of Web page usability,” while Internet Magazine referred to him as the “master of usability.”


                 Multimedia File Formats that Work with Web Pages

                 There are numerous formats available for multimedia. Almost anything that you can see or hear qualifies,
                 including pictures, audio, music, videos, records, movies, animations, and more. Multimedia components of
                 various types and formats are frequently seen on web pages.

                 The list of image file formats (raster formats) below identifies the ones that make up the vast majority of
                 images found online:






















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