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How SEO Works
Publication of Search engine uses algorithms Search Engine displays
Web Pages to determine your rank your web page in its SERP
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Search Engine Robot Search engine indexes
Crawls over your page your page
SERP stands for Search Engine Results Page
Search engines index the following components of a web page:
Page Title Page Description Page Keywords
ALT text in images
Page Headers (H1) Hyperlinks
and many more.
Subject Enrichment
Video Session
Scan the QR code or visit the following link to watch the video for a deeper understanding of SEO:
What is SEO? | Digital Marketing Institute
https://www.youtube.com/watch?v=Y4iTikewvKA
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Do you know?
Google's roots can be found in "BackRub," a study project that Larry Page and Sergey Brin started in
1996 while enrolled as PhD candidates at Stanford University. When looking for a dissertation topic,
Page had been thinking about, among other things, examining the mathematical characteristics of the
World Wide Web and viewing its link structure as a massive graph.
Googol, a misspelling of the number 1 followed by 100 zeros, was chosen as the name for the search
engine in order to indicate that it was meant to provide huge quantities of information.
Using EW, you can access the SEO Checker to understand what needs to be Optimised for a better ranking.
Advanced Features of Web-Design 245

