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Visual Communication


                                                               01   Posters



                                                                    02   Signs

                                                Examples
                                                 of Visual            03   Pictures
                                              Communication


                                                                    04   Videos



                                                               05  Employee handbooks


                 Another important method of communication is visual communication, which involves sending and understanding the
                 message through images or pictures alone. The main advantage of this type of communication is that you don't need
                 to know a particular language to understand it. It's simple, easy to understand and stays the same in different locations.
                 Examples of visual communication include charts & graphs, signs, movies, etc.



                                       ML PROGRAM
                                      Before (%)  Course End (%)
                                          42
                                                            39

                                             22   20
                                  18                19
                          15
                                     11
                             9
                                                          5
                           Bored  Not interested  OK  Little interested  Excited
                 Advantages of Visual Communication

                 Ð ÐVisual information immediately catches attention of audience.
                 Ð ÐVisual communication increases the credibility of the message since “seeing is believing.”
                 Ð ÐVisual communication is free from language and cultural barriers. Therefore, it is effective for a diverse audience.

                 Ð ÐVisual communication is easy to interpret and present since the pictorial data representation is easy to convey.
                 Disadvantages of Visual Communication

                 Some of the disadvantages of visual communication are:

                 Ð ÐMethods of communication are costly.
                 Ð ÐSometime visual presentation of information becomes complex.
                 Ð ÐThis method of communication is considered as an incomplete method.

                   1.6 PUBLIC SPEAKING

                 Most people hesitate while speaking in front of a large gathering. The 3Ps method (Prepare, Practice, Perform) can help
                 you overcome your worries and become a confident and competent speaker.



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