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Factors Affecting Perspectives in Communication
Barriers may prevent clear communication and understanding. Some of these barriers are listed as follows:
Factor How the factor can be a barrier
Language can be a barrier to communication, especially when used incorrectly, unfamiliarly, or
Language without information. For example, language can be a barrier to interaction between Indians who
speak Hindi and Spaniards who speak Spanish.
Judging individuals or situations based on their appearance. For example, a man dressed in old,
Visual Perception
worn-out clothes is considered poor.
Allowing our previous experience to interfere with our ability to understand and communicate
Past Experience accurately. For example, "This shopkeeper cheated me the last time. I will no longer shop from
him.”
Prejudice Fixed beliefs like "No one in my class listens to me" can hinder open communication in class.
Emotions, including lack of interest or trust, can impact communication. For instance, “I'm sad.
Feelings
Don’t feel like talking.”
Noise or disturbances prevent communication. For example, conversing while loud music is
Environment
playing on the street.
Communication can be challenging due to personal feelings, behaviours, and thought patterns
Personal factors
like fear, and poor confidence.
Signs can have diverse meanings in different cultures, such as showing a thumb, which may imply
Cultural factors
‘good job’ to some, but be offensive to others.
1.3 7CS OF COMMUNICATION
Communication is a two-way exchange of information, i.e., give and take. Speaking and writing to someone are
examples of giving information. Reading and listening to someone are examples of taking information. Following the
basic principles of professional communication skills will enable effective communication. Following are the 7Cs of
effective communication:
Concise Concrete
Clear
Avoid complex words & phrases Keep it to the point. Avoid filler Be specific. Use facts & figures to
words like 'basically', 'like', etc. support your message
Correct Coherent Complete
Use correct spellings, Use words that make sense. Stick The message should contain
grammar and language to the main topic all the information
Courteous
Be polite and respectful
Communication Skills-III 19

