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COMMUNICATION SKILLS-III 1
Learning Outcomes
• Communication—An Introduction • Perspectives in Communication
• 7Cs of Communication • Factors Affecting Communication
• Methods of Communication • Public Speaking
• Saying No-Refusal Skills • Basics of Pronunciation
• Communication Styles • Parts of Speech
• Writing Skills—Sentences • Greetings
• Introducing Yourself—Talking about ‘Self’ • Asking Questions
• Discussing Family • Habits and Routines
• Asking for Directions
You probably hear people talking about communication all the time. Everyone needs it and wants it, but what exactly is
communication?
In this unit, we will learn about communication, methods of communication and different types of communication
styles. Next, you will learn about basics of writing styles.
1.1 COMMUNICATION—AN INTRODUCTION
Communication is the ‘sharing’ of information between two or more people or within a group to achieve a common
understanding. The word ‘communication’ comes from the Latin word ‘communicare’, which means to share. The ability
to clearly communicate and share thoughts, feelings and ideas will help you in all your dealings with others. Speaking
more than one language can help you communicate well with people around the world. Communication skills are
required to:
Ð ÐInform: For example, announcing the latest assessment guidelines given by CBSE.
Ð ÐInfluence: For example, negotiating with a shopkeeper for a discount.
Ð ÐExpress feelings: For example, say that you are enthusiastic about your success or an assigned task.
The Communication Process
Communication is the process of transmitting an appropriate message from a sender to a receiver through a transmission
channel in a proper format. The communication process helps in sharing of a common meaning between the sender and
the receiver. Let us study all these elements in detail.
Ð ÐSender: Can be any person, group or organisation that initiates the process of communication. The sender’s
knowledge, experiences and skills influence the quality of the message.
Communication Skills-III 17

