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21 st Century #Media Literacy
Skills #Information Literacy
Video Session
Watch the video of " What is an Entrepreneur? " at the given link:
https://www.youtube.com/watch?v=prDsSjywWag
or scan the QR code and answer the following question:
Write any two qualities of an entrepreneur.
4.2 TYPES OF ENTREPRENEURS
There are various types of entrepreneurs. Let us learn about some of them in detail:
Entrepreneurs Who Provide Services
Entrepreneurs either create a new market for their services or introduce their offerings within an existing
market. They identify an idea and turn it into a service that is either unique or not available in the market. It
is fundamentally a service, regardless of the kind or scale of operation.
Entrepreneurs in Business
These are entrepreneurs who engage in commercial and trading activities but are not involved in
production. A business entrepreneur recognises a product's market potential. From that point forward,
it is the responsibility of the company and trading entrepreneur to stimulate demand for the goods. The
product may exist in a foreign market, but the individual can increase demand for it in the local market.
Entrepreneurs in Industry
An industrial entrepreneur is simply a manufacturer who recognises client requirements and develops
products or services to meet those demands. Such an entrepreneur is product-oriented, beginning with an
industrial unit to generate a product, such as an electronic industry, textile unit, machine tools, manufacturing
unit, and so on.
Agricultural Entrepreneurs
Agriculture has historically been regarded as a low-yielding business. Agriculturists have lately adopted
new and innovative technology to maximise productivity resulting in the emergence of agriculture
entrepreneurship.
Technical Entrepreneurs
The Industrial Revolution gave rise to technical entrepreneurs—individuals who leverage their technical
expertise to design and provide machines, tools, and methods. They focus on continuous innovation to
streamline industrial processes and enhance efficiency. By applying their specialised knowledge and skills,
technical entrepreneurs play a key role in driving technological advancements.
Non-technical Entrepreneurs
These entrepreneurs specialise in supporting technical entrepreneurs by leveraging their skills to deliver
services. Their strength lies in managing the non-technical aspects of a product or service, focusing on
processes that take place before and after manufacturing, rather than being directly involved in production.
Entrepreneurial Skills-IV 103

