Page 166 - Web_Application_v2.0_C12_Fb
P. 166

Difference Between AI and ML
              Here is a comparison table that highlights the main differences between Artificial Intelligence (AI) and
              Machine Learning (ML):

                     Aspects               Artificial Intelligence (AI)               Machine Learning (ML)

               Definition          AI refers to the simulation of human intelligence  ML is a subset of AI that allows machines to
                                   in machines to perform tasks like humans.  learn from data and improve over time.

               Scope               AI covers a  broader  range  of  technologies,  ML specifically focuses  on developing
                                   including reasoning, learning, problem- algorithms that allow machines to learn from
                                   solving, and perception.                  data.
               Goal                The goal of AI is to build systems  that  can  The goal of ML is  to build systems  that can
                                   perform tasks that require human intelligence. automatically learn and make predictions from
                                                                             data.
               Techniques Used     AI uses a combination of techniques, including  ML  primarily uses statistical methods and
                                   logic, rules and learning algorithms.     algorithms to detect patterns in data.

               Examples            AI includes applications like robotics, natural  ML includes applications like recommendation
                                   language processing and computer vision.  systems, spam detection  and  autonomous
                                                                             driving.


                1.5 DIGITAL MARKETING AND ITS CAREER OPPORTUNITIES


              Digital marketing refers to the use of digital channels to promote products. Also known as online marketing,
              it helps brands connect with potential customers via the internet. Digital marketing can take various forms,
              including search engines, websites, social media, email, mobile apps, text messaging, and  web-based
              advertising.

              It is similar to traditional offline marketing but takes place in a digital space. Digital marketing relies on
              consumer data to identify a business’s target audience and deliver the most relevant messaging possible.

              Benefits of Digital Marketing

              Different benefits for Digital Marketing are as follows:
                Wider Reach with Less Effort: Digital marketing enables businesses to reach a larger customer base
                 effortlessly, regardless  of location. You can connect with customers across  the world, in multiple  time
                 zones, just as easily as placing an advert in a local newspaper.

                Cost-Effective Marketing: Creating social media accounts is free, and partnering with an email service
                 provider is often more affordable than traditional marketing methods. Channels such as TV, radio, and
                 print media typically incur higher costs. Additionally, digital marketing content remains accessible on the
                 internet for as long as you maintain it, allowing people to discover your content repeatedly, even long after
                 it has been published.

                Access to Valuable Analytics: Digital marketing provides extensive analytics, offering valuable insights to
                 help grow your business. You can gather both quantitative and qualitative data, enabling you to refine your
                 strategies for better results.

                Customer Engagement Throughout the Buying Journey: Digital marketing allows businesses to engage
                 with customers at various stages of their purchasing journey. You can acknowledge important milestones
                 such as birthdays and anniversaries, strengthening customer relationships and enhancing brand loyalty.

                164   Touchpad Web Applications (Ver. 2.0)-XII
   161   162   163   164   165   166   167   168   169   170   171