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Decisiveness
Decisiveness is the ability to make quick and profitable choices. How can an entrepreneur develop this
skill? When it comes to starting a business, decisiveness is the most vital quality to have. It is all about
recognising and capitalising on opportunities. An opportunity is a chance to do something, usually at the
correct time or period.
Decisiveness can be developed via the process outlined below:
Know Yourself
Problem Solving Decisiveness Identify the opportunities
Analyse/ Understand the
opportunity
Let us consider Sonia's story to understand her entrepreneurial venture.
Sonia lives in a small village in Himachal Pradesh. She sells hand-knitted woollen socks. However, she is not very
successful in her venture. One day she discusses her problems with her friend. Her friend advises her to become
an online seller. Sonia likes the idea and immediately registers online and starts selling her woollen socks. She
realises that her product and price are better-suited for her online business. She then divides her products into
two. She sells the better quality hand-knitted woollen socks online and the low quality hand-knitted woollen
socks in her village. She starts earning quite a profit from both sides.
Can you evaluate Sonia's conduct in terms of the four dimensions of decisiveness? Provide an explanation for
each point. For example: understanding the opportunity — Sonia realised she could sell her woollen socks
in both her village and online.
Initiative
The ability to take charge and act in a situation before others is referred to as initiative. After you've determined
what you want to do, the next step is to take action. There are times when we recognise the action we need
to take but do not act on it because we believe we are incapable of completing the task. In such cases, it is
critical to reach out to those we work with in order to brainstorm ideas and inspire us to believe in our talents.
Let us read the story about Sunny, who wanted to work in the field of jewellery design.
Sunny was always interested in jewellery designing. He studied the latest international BE EFFECTIVE
styles and would keep practising designing jewellery on his laptop. However, his TAKE INITIATIVE
family wanted him to study coding and work in a software company. After two years
of struggling with what to do, Sunny spoke to his teacher. She encouraged him and made him realise that he
needed to take command of his life. He then summoned the strength to speak to his family. He described that
he had the talent to design jewellery and the skills to run an entrepreneurial venture because of what he had
learnt in school about business. His family was convinced and Sunny finally started selling his designs online.
He is now well-known for his skills in and around his town.
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