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Difference Between AI and ML
Here is a comparison table that highlights the main differences between Artificial Intelligence (AI) and
Machine Learning (ML):
Aspects Artificial Intelligence (AI) Machine Learning (ML)
Definition AI refers to the simulation of human intelligence ML is a subset of AI that allows machines to
in machines to perform tasks like humans. learn from data and improve over time.
Scope AI covers a broader range of technologies, ML specifically focuses on developing
including reasoning, learning, problem- algorithms that allow machines to learn from
solving, and perception. data.
Goal The goal of AI is to build systems that can The goal of ML is to build systems that can
perform tasks that require human intelligence. automatically learn and make predictions from
data.
Techniques Used AI uses a combination of techniques, including ML primarily uses statistical methods and
logic, rules and learning algorithms. algorithms to detect patterns in data.
Examples AI includes applications like robotics, natural ML includes applications like recommendation
language processing and computer vision. systems, spam detection and autonomous
driving.
1.5 DIGITAL MARKETING AND ITS CAREER OPPORTUNITIES
Digital marketing refers to the use of digital channels to promote products. Also known as online marketing,
it helps brands connect with potential customers via the internet. Digital marketing can take various forms,
including search engines, websites, social media, email, mobile apps, text messaging, and web-based
advertising.
It is similar to traditional offline marketing but takes place in a digital space. Digital marketing relies on
consumer data to identify a business’s target audience and deliver the most relevant messaging possible.
Benefits of Digital Marketing
Different benefits for Digital Marketing are as follows:
Wider Reach with Less Effort: Digital marketing enables businesses to reach a larger customer base
effortlessly, regardless of location. You can connect with customers across the world, in multiple time
zones, just as easily as placing an advert in a local newspaper.
Cost-Effective Marketing: Creating social media accounts is free, and partnering with an email service
provider is often more affordable than traditional marketing methods. Channels such as TV, radio, and
print media typically incur higher costs. Additionally, digital marketing content remains accessible on the
internet for as long as you maintain it, allowing people to discover your content repeatedly, even long after
it has been published.
Access to Valuable Analytics: Digital marketing provides extensive analytics, offering valuable insights to
help grow your business. You can gather both quantitative and qualitative data, enabling you to refine your
strategies for better results.
Customer Engagement Throughout the Buying Journey: Digital marketing allows businesses to engage
with customers at various stages of their purchasing journey. You can acknowledge important milestones
such as birthdays and anniversaries, strengthening customer relationships and enhancing brand loyalty.
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