Page 281 - Web_Application_v2.0_C12_Fb
P. 281
Key areas where graphic design is important:
Advertising & Marketing: Companies use graphic design for posters, social
media ads, and product packaging to attract customers.
Education: Textbooks, e-learning materials, and presentations use visuals to
make learning easier.
Business & Branding: Logos, business cards, product packaging
and websites help companies create a strong identity.
Entertainment: Movies, video games, and animations rely on graphic
design for engaging visuals.
Social Media: Posts, banners, and infographics make
content more appealing and shareable.
Elements and Principles of Design
Graphic design follows certain elements and principles to make designs look good and effective.
The elements of design are as follows:
Line: A stroke that connects two points (straight, curved, or wavy).
Shape: A closed area, like circles, squares, or triangles.
Colour: Adds mood and meaning (warm, cool, bright, or dark).
Texture: How a surface looks or feels (smooth, rough, soft).
Graphic Designing Using Canva and Adobe Express 279

