Page 215 - AI Ver 1.0 Class 10
P. 215

Applications of Data Science


                 The  companies  use  data  to  improve  their  products.  Data  Science  is  used  to  give  the  right  direction  to  the
                 companies to achieve their goals. Let us study about some of the real-life applications of Data Science.


                 Internet Search

                 There are many search engines apart from Google, like Yahoo, Bing, AOL, etc., that make use of data science
                 algorithms to deliver the best results for our search query in a fraction of second. Google manages to process
                 20 petabytes of data everyday only with the help of Data Science.\





















                 Digital Advertisements (Targeted Advertisements)
                 The entire digital marketing like email marketing, pay per click advertising, banner advertising, digital billboards
                 at the airports, etc.  are based on Data Science algorithms. This is the reason for the success of digital ads
                 more than the traditional advertisements. These digital advertisements are generated based on the user’s past
                 activities, like I always see ads of updated versions of laptops whereas my friends get to see ads of fashion
                 apparels.






















                 Website Recommendations
                 Lots of companies into e-commerce business like Amazon, Flipkart, eBay, Twitter, LinkedIn, Netflix etc. help
                 their customers find relevant products from billions of products available with them based on the user’s past
                 experiences, preferable search and interests. We all are quite aware of the suggestions that keep popping whenever
                 we visit Amazon. For example, if we search for Bluetooth speakers, we will probably get recommendations for
                 a bunch of speakers of popular brands available online to compare with. All this is possible only using Data
                 Science as a tool.

                                                                                              Data Science  213
   210   211   212   213   214   215   216   217   218   219   220