Page 31 - AI Ver 1.0 Class 10
P. 31
Development of relationships, cultures, civilizations, etc. both at the micro and macro level depend on effective
communication. To make an effective communication:
• Language of the message should be simple and clear.
• Message should be easy to understand.
• One should develop healthy relationship with others.
• The message should be close to its intended meaning.
• Receiver should ensure proper feedback.
Task
Answer the following questions:
1. In a telephone conversation, a person orders Pizza on the phone. Find out the main elements in this
communication cycle.
2. Give example to all forms of communication.
3. “I liked your topic” is which types of feedback?
4. Write one advantage of public communication.
Principles of Effective Communication
In order to have effective communication, the message should be clear and delivered on time. There are a few
principles that must be kept in mind to have effective communication. These principles are:
• Principle of Clarity in Ideas: The sender should be clear as to what needs to be conveyed through the process
of communication. The message should be clear and precise in an understandable form.
• Principle of Appropriate Language: The language of the message should be simple. There should be no
hidden meaning. Avoid using inappropriate and symbolic words that may lead to miscommunication.
• Principle of Attention: The message should be designed in such a way that the receiver is not forced to pay
extra attention. The content of the message should be made keeping in mind the interest of the receiver.
• Principle of Consistency: The message should be planned keeping in mind the objective of the whole process
of communication. It should remain consistent throughout the process of communication, otherwise it might
create confusion or chaos.
• Principle of Adequacy: The sender should be capable enough to send adequate and complete messages in all
respects to have effective communication. Incomplete or vague messages may lead to misinterpretation of the
message by the receiver.
• Principle of Proper Time: For effective communication, the message by the sender should be communicated
in time and the receiver should also send the feedback spontaneously, otherwise the communication will lose
its importance and may end up abruptly.
• Principle of Feedback: Communication is a two-way process where a sender sends a message and the receiver
responds to it by sending a feedback. This feedback works as a confirmation for the sender that the message is
interpreted in the correct way as intended by the sender.
• Principle of Economy: Communication should not be an expensive process. There may be other ways of
communication which are less costly, so those methods should be adopted which are efficient and cost effective.
Communication Skills-II 29

