Page 133 - AI Ver 1.0 Class 10
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Following are some of the applications of data science that we see around us:
• Recommendations: Data science is implemented in e-commerce websites like Amazon and Flipkart. It is also
the logic behind Netflix and Spotify recommendations.
Based on the consumers choices of product, the e-commerce websites provide the suggestions of related
products. They use data science for targeted advertising. The type of movies and music that a user generally
watches or listens to is the basis of the recommendations by the websites.
• Price Predicting Websites: Data Science is used in predicting the price of products or services based on
customer’s demand, seasonal trends, prices of competitive market and many other factors in almost everywhere
like technology, hospitality, automobiles, durables, apparels etc. PriceGrabber, Price Runner, Junglee, Shopville,
DealTime are some examples of price comparison websites.
• Weather Forecasting: AI uses data sciences to predict the weather monitoring the hail, tornadoes or tsunami
with greater precision. Satellite imagery and AI is used to predict how different factors are used to affect climate
change.
Brainy Fact
35% of Amazon’s revenue is generated using integrated recommendations into nearly every type of
purchasing process.
Computer Vision (CV)
Computer Vision is the domain of artificial intelligence that makes a computer analyse and understand an
image or a video by collecting information from pixels. It focuses on developing techniques that do millions of
calculations in order to recognize patterns and to have the same accuracy as the human eye and understand
the content of digital images such as photographs and video to give the desired output. It uses the concept of
image classification, object detection, video processing and so on. Some of the applications of computer vision
that we come across in our daily lives are:
• Object Classification: Google Lens is an application with google that can be used to identify any image by
clicking a picture from the real world. It uses the concept of object detection by identifying an object in images.
For example, if you are unaware of a flower name in your garden, click a picture with your phone using Google
Lens application and it will reveal its name along with the description.
• Categorization of Photos in your Phone: Smartphones use CV to categorize the photos on your phone under
the different categories. For example, if you try to search for “Cakes” in the photos folder it will show you all the
pictures with cake in it.
Introduction to AI 131

