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Applications of Data Science
The companies use data to improve their products. Data Science is used to give the right direction to the
companies to achieve their goals. Let us study about some of the real-life applications of Data Science.
Internet Search
There are many search engines apart from Google, like Yahoo, Bing, AOL, etc., that make use of data science
algorithms to deliver the best results for our search query in a fraction of second. Google manages to process
20 petabytes of data everyday only with the help of Data Science.\
Digital Advertisements (Targeted Advertisements)
The entire digital marketing like email marketing, pay per click advertising, banner advertising, digital billboards
at the airports, etc. are based on Data Science algorithms. This is the reason for the success of digital ads
more than the traditional advertisements. These digital advertisements are generated based on the user’s past
activities, like I always see ads of updated versions of laptops whereas my friends get to see ads of fashion
apparels.
Website Recommendations
Lots of companies into e-commerce business like Amazon, Flipkart, eBay, Twitter, LinkedIn, Netflix etc. help
their customers find relevant products from billions of products available with them based on the user’s past
experiences, preferable search and interests. We all are quite aware of the suggestions that keep popping whenever
we visit Amazon. For example, if we search for Bluetooth speakers, we will probably get recommendations for
a bunch of speakers of popular brands available online to compare with. All this is possible only using Data
Science as a tool.
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