Page 23 - AI Ver 1.0 Class 9
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• Prejudice: It is a preconceived idea which can be favourable or unfavourable towards a person or a thing.
• Feelings: A sender or a receiver’s feelings are very important for effective communication. If a sender is feeling
low, then, the person will not be able to deliver the message appropriately. In case a receiver is feeling out of
the place, he will not be able to perceive a meaningful message.
• Environment: If the surrounding area of the communication is imbalanced, then, the impact of the communication
will not be much. Fear, anxiety, aggression, etc. strongly affects the communication skills.
• Culture: Different cultures interpret common signs, symbols and words with different meanings thus altering
the overall meaning of effective communication.
Effective ways of Communication
In order to ensure the communication in the most effective and engaging manner we need to have a clear vision
of 7 C’s as discussed below:
• Clear: The content of the message you wish to communicate should be straight and clear so that it is easy to
understand and interpret correctly.
• Concise: The message should be short and precise. Instead of using long sentences or paragraphs we should
focus on short sentences to convey our message.
• Concrete: The content should be clear in words with the direct focus on the message.
• Correct: Use of correct words, sentences, grammar of whichever language you follow to communicate is very
important.
• Coherent: The content of the message should stick to the topic and should flow in a sequence that makes sense.
• Complete: The message should be complete with all the required information for a necessary action.
• Courteous: Messages should be ethically politely conveyed with no hidden insult tone and aggravated tone.
Types of Communication
There are mainly three types of communication: verbal, non-verbal and visual. Let us discuss these in detail.
Verbal
Types of
Communication Non-verbal
Visual
Verbal
Verbal Communication is using the words, sentences grammar of a specific language that can be spoken or written
to share information with other people or an organization. It is the most common method of communication. Proper
body language, voice modulation and polite tone enhance the impact of verbal communication.
Types of Verbal Communication
There are two kinds of verbal communication: oral and written.
Oral or Spoken Communication:
Oral communication is communication using spoken words in an interactive way to share ideas or information. It
can be direct face-to-face conversation or telephonic conversation.
Communication Skills-I 21

