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Social Media, on the other hand, is a means to communicate and share information with a
vast audience through websites. You can publish images, videos, etc. and attract followers.
The purpose of such sites is to create buzz and curiosity among the public directly or
indirectly. Some examples are YouTube, television and newspaper.
Let us understand the different types of social media with how we post or write messages
on the different apps. You are making a sculpture. You want to let people know about it.
Prime (Ver. 2.2)-VII • X: I am making a sculpture.
Here’s how to effectively share your message across different social media platforms:
• Facebook: I like sculptures.
• Quora: Why I am making sculptures?
• YouTube: This is a video of me making a sculpture.
• Instagram: This is a photo of my sculpture.
104 • LinkedIn: My skills include sculpture making. Social networking sites
Facebook
Facebook is an America-based online social networking service. It was founded by Mark
Zuckerberg on 4 February 2004. It was open for people in 2006. It is the biggest social
network worldwide with approx. 2.6 billion monthly active users. You can connect with your
family and friends and share your photos, status, interests, videos, links and much more.
India leads the tally as the biggest user of Facebook with over 280 million monthly active
users. Some important features of Facebook are:
• You can organise your preferences and list according to your likes. The left pane of the
Facebook window displays the different categories of activities, interests, and events.
• You can create groups. This feature is mainly used for advertising and selling the
products online. The seller can directly connect with the members who like your product.
It has added some new features such as watch party, search, pages, live, saved, units,
scheduled posts, filters, etc.
• You can send messages through Messenger. Messenger is a handy feature to chat with
people. You can do video calling, share files and links and send emojis too.
• You can check your login location “where you are logged in”. This feature lets you find
all your active Facebook logins from any device.
• You can even restrict some people or friends from seeing your post. This helps maintain
privacy.
• With the help of “Download your information” you can own a personal copy of everything
you have ever shared on Facebook.

