Page 24 - open office
P. 24
isual Communication
‘Visual Communication’ is another method in which ideas are conveyed in the visual form which can be seen
in the form of images or pictures. In such communication, there is no use of language. It is also considered
the oldest form of communication. Visual communication uses images, drawings, signs, graphics, typography,
etc. It is an easier method of communication.
Advantages o isual Communication
Following are the advantages of Visual Communication:
Using visual communication, the attention of the audience can be grabbed.
Information can be delivered directly using visual aids.
It is more exible.
Disadvantages o isual Communication
Following are the disadvantages of Visual Communication:
Developing visual communication is time-consuming.
Visual methods of communication are very expensive.
Visual communication is often called incomplete because it usually requires other methods of communication
to pass the complete message.
PERSPECTIVES IN COMMUNICATION
Perspective means having a predetermined idea about someone, in terms of behaviour. It is a way of thinking in
which people develop their own views regarding a person which affects maintaining a perfect communication
between them. For example: Communication between teacher and student.
Factors A ecting erspective in Communication
There are certain barriers that stop us from communicating clearly, such as hesitation to share a message.
These factors affect the perspective in communication:
FACTORS CA E FAC BEC ME A BA E
Sometimes, a conveyor does not find correct or suitable words to convey his
message. In this way, he remains incapable of expressing the true sense of his
Language
views. Such problems occur when there is a difference in the language of two
different people.
24 Touchpad Information Technology-IX

