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EFFECTIVE COMMUNICATION

            Effective communication is a two-way process of exchanging ideas and information between the sender and the
            receiver in such a way that the message sent by the sender is same as that received by the receiver.

            Development  of  relationships,  cultures,  civilizations,  etc.  both  at  the  micro  and  macro  level  depend  on  effective
            communication. To make an effective communication:
            •  Language of the message should be simple and clear
            •  Message should be easy to understand
            •  One should develop healthy relationship with others
            •  The message should be close to its intended meaning

            •  Receiver should ensure proper feedback


                                    Answer the following questions:
                     uiz Bee        1.  In a telephone conversation, a person orders Pizza on the phone. Find out the main
                                      elements in this communication cycle.
                                    2. Give example to all forms of communication.
                                    3. “I liked your topic” is which types of feedback.
                                    4. Write one advantage of public communication.




                    PRINCIPLES OF EFFECTIVE COMMUNICATION


            In order to have effective communication, the message should be clear and delivered on time. There are a few principles
            that must be kept in mind to have effective communication. These principles are:
            •  Principle of Clarity in Ideas: The sender should be clear as to what needs to be conveyed through the process of
              communication. The message should be clear and precise in an understandable form.
            •  Principle of Appropriate Language: The language of the message should be simple. There should be no hidden
              meaning. Avoid using inappropriate and symbolic words that may lead to miscommunication.
            •  Principle of Attention: The message should be designed in such a way that the receiver is not forced to pay extra
              attention. The content of the message should be made keeping in mind the interest of the receiver.
            •  Principle of Consistency: The message should be planned keeping in mind the objective of the whole process of
              communication. It should remain consistent throughout the process of communication, otherwise it might create
              confusion or chaos.
            •  Principle of Adequacy: The sender should be capable enough to send adequate and complete messages in all
              respects to have effective communication. Incomplete or vague messages may lead to misinterpretation of the
              message by the receiver.
            •  Principle of Proper Time: For effective communication, the message by the sender should be communicated in
              time and the receiver should also send the feedback spontaneously, otherwise the communication will lose its
              importance and may end up abruptly.
            •  Principle of Feedback: Communication is a two-way process where a sender sends a message and the receiver
              responds to it by sending a feedback. This feedback works as a confirmation for the sender that the message is
              interpreted in the correct way as intended by the sender.
            •  Principle of Economy:  Communication  should  not  be an  expensive process.  There may be other ways of
              communication which are less costly, so those methods should be adopted which are efficient and cost effective.

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