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Visual Communication
Visual Communication is the transmission and interpretation of information by using visual resources like photographs,
videos, art, drawings, sketches, charts and graphs. Visuals enhance the process of communication during written or
verbal communication for better understanding and a meaningful interpretation of the information.
It has a great impact on our day-to-day life. For example, traffic signals for stop, wait or go. To indicate ‘danger’ we
use red colour sign, to indicate ‘no smoking’ we use an image showing a lighted cigarette with a cross mark on it, etc.
Some of the common examples of visual communication in our day-to-day lives are:
Horn Prohibited No Parking
Ladies and Gents toilet No Left Turn
Pedestrian Crossing Railway Crossing
Red light indicates Stop, Yellow
light indicates Wait and Green No Smoking
light indicates Go
Wifi Under Construction
No Pets allowed No Entry
Danger Warning Radiation/Biohazard Warning
Under CCTV surveillance No Mobile Phones
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