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Advantages of Visual Communication
Some of the advantages of visual communication are:
• It enhances the other forms of communication for better understanding of the information conveyed.
• Sometimes it works as a better way of communication as it has been proven scientifically that pictures have more
impact than spoken or written text. For example: for people who have difficulty in hearing and speaking, sign
language is the most suitable way of communication. For instance a science teacher uses a picture of a heart in
science to explain the circulatory system.
• When the content is lengthy and difficult to explain, then it can be easily handled through visuals in a shorter period
of time.
• There is no prerequisite of learning a specific language and can be used by people in different geographical areas
with different cultures.
Disadvantages of Visual Communication
Some of the disadvantages of visual communication are:
• It is an expensive medium of communication as it requires the additional cost and time for designing and printing
pamphlets, posters, pictures etc.
• It is a time-consuming process as designing and decorating takes more time than writing or conveying orally.
• Visuals alone are not a complete way of delivering meaningful information. It needs other forms like verbal and
non-verbal to complete its communication.
• It is a specific skill which cannot be used everywhere and in all situations.
IMPACT OF BODY LANGUAGE
Body Language is a very important part of non-verbal
communication that reveals your true thoughts and emotions.
It includes gestures, body postures, movements and expressions
to convey our message in a group or to an individual.
Albert Mehrabian, Professor of Psychology at the University
of California, did research on body language in the 1950s
and he found that the total impact of a message is about 7%
verbal (words only) and 38% vocal (tone of voice, pauses and
other sounds) and 55% non-verbal using body gestures, body
postures, movements and expressions. The five main elements
of the body language are:
• Facial expression
• Body movement and posture
• Gestures
• Eye contact
• Touch
Positive and right body language creates a sense of confidence and helps you gain the attention of your audience even
if you need to fake it initially. Learning this skill allows you to make positive changes in your behavior and this leads to
better outcomes.
Let us now study some of the do’s and don’ts for positive impact of body language on the people around us.
Communication Skills-II 25

