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Advantages of Visual Communication
            Some of the advantages of visual communication are:

            •  It enhances the other forms of communication for better understanding of the information conveyed.
            •  Sometimes it works as a better way of communication as it has been proven scientifically that pictures have more
              impact than spoken or written text. For example: for people who have difficulty in hearing and speaking, sign
              language is the most suitable way of communication. For instance a science  teacher uses a picture of a heart in
              science to explain the circulatory system.
            •  When the content is lengthy and difficult to explain, then it can be easily handled through visuals in a shorter period
              of time.
            •  There is no prerequisite of learning a specific language and can be used by people in different geographical areas
              with different cultures.

            Disadvantages of Visual Communication
            Some of the disadvantages of visual communication are:
            •  It is an expensive medium of communication as it requires the additional cost and time for designing and printing
              pamphlets, posters, pictures etc.
            •  It is a time-consuming process as designing and decorating takes more time than writing or conveying orally.
            •  Visuals alone are not a complete way of delivering meaningful information. It needs other forms like verbal and
              non-verbal to complete its communication.
            •  It is a specific skill which cannot be used everywhere and in all situations.


                    IMPACT OF BODY LANGUAGE

            Body  Language  is  a  very  important  part  of  non-verbal
            communication that reveals your true thoughts and emotions.
            It includes gestures, body postures, movements and expressions
            to convey our message in a group or to an individual.
            Albert  Mehrabian,  Professor  of  Psychology  at  the  University
            of  California, did  research on  body  language in  the 1950s
            and he found that the total impact of a message is about 7%
            verbal (words only) and 38% vocal (tone of voice, pauses and
            other sounds) and 55% non-verbal using body gestures, body
            postures, movements and expressions. The five main elements
            of the body language are:

            •  Facial expression
            •  Body movement and posture
            •  Gestures
            •  Eye contact
            •  Touch
            Positive and right body language creates a sense of confidence and helps you gain the attention of your audience even
            if you need to fake it initially. Learning this skill allows you to make positive changes in your behavior and this leads to
            better outcomes.

            Let us now study some of the do’s and don’ts for positive impact of body language on the people around us.





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