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•  Prejudice: It is a preconceived idea which can be favourable or unfavourable towards a person or a thing.
            •  Feelings: A sender or a receiver’s feelings are very important for effective communication. If a sender is feeling low,
              then, the person will not be able to deliver the message appropriately. In case a receiver is feeling out of the place,
              he will not be able to perceive a meaningful message.
            •  Environment: If the surrounding area of the communication is imbalanced, then, the impact of the communication
              will not be much. Fear, anxiety, aggression, etc. strongly affects the communication skills.
            •  Culture: Different cultures interpret common signs, symbols and words with different meanings thus altering the
              overall meaning of effective communication.


                    EFFECTIVE WAYS OF COMMUNICATION

            In order to ensure the communication in the most effective and engaging manner we need to have a clear vision of 7
            C’s as discussed below:

            •  Clear: The content of the message you wish to communicate should be straight and clear so that it is easy to
              understand and interpret correctly.
            •  Concise: The message should be short and precise. Instead of using long sentences or paragraphs we should focus
              on short sentences to convey our message.
            •  Concrete: The content should be clear in words with the direct focus on the message.
            •  Correct: Use of correct words, sentences, grammar of whichever language you follow to communicate is very important.
            •  Coherent: The content of the message should stick to the topic and should flow in a sequence that makes sense.

            •  Complete: The message should be complete with all the required information for a necessary action.
            •  Courteous: Messages should be ethically politely conveyed with no hidden insult tone and aggravated tone.


                    TYPES OF COMMUNICATION

            There are mainly three types of communication: verbal, non-verbal and visual. Let us discuss these in detail.


                                                                          Verbal



                                             Types of
                                          Communication                     Non-verbal



                                                                          Visual

            Verbal
            Verbal Communication is using the words, sentences grammar of a specific language that can be spoken or written
            to share information with other people or an organization. It is the most common method of communication. Proper
            body language, voice modulation and polite tone enhance the impact of verbal communication.

            Types of Verbal Communication
            There are two kinds of verbal communication: oral and written.

            Oral or Spoken Communication:
            Oral communication is communication using spoken words in an interactive way to share ideas or information. It can
            be direct face-to-face conversation or telephonic conversation.



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