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TECHIPEDIA







                     Technology is rapidly changing with our ever-evolving
                     knowledge and decision-making abilities. Its impact can be
                     seen in the fields of business, education, healthcare, etc. and

                     even in the way how we interact with our family and friends.





                 ADVERTAINMENT



                 Advertainment is made up of two words:
                 advertisement  and  entertainment.  It reflects
                 the relationship between advertisement and

                 entertainment. It is the type of entertainment
                 created to advertise products. It is a
                 marketing tactic that engages users by using
                 entertainment as a medium and creates within
                 them a desire to purchase the product they

                 might not otherwise think of buying.




                 INTERNET OF BEHAVIOUR


                                                             The extension of the  Internet of Things is
                                                             the  Internet of Behaviour. Internet of Things

                                                             connects devices  with each other using data
                                                             and information. Internet of Behaviours uses
                                                             the same parameters (data, information)
                                                             and adds users’ behaviour to it so that a

                                                             personalised environment can be created.
                                                             For example, Uber, Zomato and many online
                                                             shopping sites conduct surveys at the end of
                                                             deliveries to evaluate the user’s experience

                                                             and use the answers to automatically work on
                                                             the feedback.






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