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TECHIPEDIA
Technology is rapidly changing with our ever-evolving
knowledge and decision-making abilities. Its impact can be
seen in the fields of business, education, healthcare, etc. and
even in the way how we interact with our family and friends.
ADVERTAINMENT
Advertainment is made up of two words:
advertisement and entertainment. It reflects
the relationship between advertisement and
entertainment. It is the type of entertainment
created to advertise products. It is a
marketing tactic that engages users by using
entertainment as a medium and creates within
them a desire to purchase the product they
might not otherwise think of buying.
INTERNET OF BEHAVIOUR
The extension of the Internet of Things is
the Internet of Behaviour. Internet of Things
connects devices with each other using data
and information. Internet of Behaviours uses
the same parameters (data, information)
and adds users’ behaviour to it so that a
personalised environment can be created.
For example, Uber, Zomato and many online
shopping sites conduct surveys at the end of
deliveries to evaluate the user’s experience
and use the answers to automatically work on
the feedback.
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